Forget everything you thought you knew about how to motivate people - at work, at school, and at home.  It's wrong.  As Daniel H. Pink explains in his new and paradigm-shattering book Drive: The Surprising Truth About What Motivates Us, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation,  Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of life.  He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the twentieth century, it's precisely the wrong way to motivate people for today's challenges.  In Drive, he examines the three elements of true motivation, takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideas - the rare book that will change how you think and transform how you live.